Ayushi Gupta Advisory
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From the numbers to the plan.Deep-dive analysis, a clear strategy and a roadmap to deliver it.

Giving investors / business leaders a clear view of where a business stands today, and a strategy for what comes next: where to grow, what to fix and where capital should go, mapped into a roadmap and a plan that gets delivered.

Focus
FP&A · Valuation · Fundraising
Based
United States
Education
MS Finance, Babson College
Portrait of Ayushi Gupta
6+ yrsacross venture capital, consulting, fintech and healthcare
350+three-statement and valuation models built and maintained
400+startups evaluated for investment and fundraising readiness
$2–3MSeed to Series A raises supported, from first meeting to term sheet
Who I work with

Uncovering the real problem, then building the solution

Founders & early-stage teams

Shaping a company's performance and story into one investors can back. The work starts with a deep dive into unit economics, growth drivers and capital needs. Those findings, told through clear numbers and charts, become the model, pitch deck, cap table and term sheet that carry the raise from first meeting to close.

Owner-led & growing businesses

Turning operating data into stronger margins, steadier cash and a more productive team. Diagnostics of cost structure, pricing, workflows and working capital show where value is leaking, and a phased roadmap fixes it. Past engagements delivered up to 15% cost optimization and 20% productivity gains through more efficient and effective operations.

Investors, funds & studios

Rigorous, decision-ready analysis across the deal cycle. Market sizing, competitive mapping and financial diligence are distilled into concise visuals and investment memos with a clear recommendation. After the investment, KPI frameworks track portfolio performance and flag where value can be created.

Services

What I deliver

Every engagement ends with a working file you own and a clear recommendation, not a slide that sits in a drawer.

Planning

Budgets & annual business plans

Bottom-up plans by service line, team or channel, with pricing, hiring and overhead built in, tied to the strategy you actually intend to execute.

  • Annual operating budget
  • Sales and production plans by line
  • Monthly and weekly scorecards
FP&A

Forecasting, cash & variance analysis

Rolling forecasts and weekly cash models that show runway and pressure points early, with month-end variance reviews that explain what moved and why.

  • 13-week and monthly cash flow forecasts
  • Rolling reforecasts and scenario cases
  • Budget vs. actual variance packs
Modeling

Financial models & valuation

Integrated three-statement models, DCF with a full WACC build, trading comparables and LBO analysis, built to banking standards and easy to audit.

  • Three-statement operating models
  • DCF, comps and precedent analysis
  • LBO and returns modeling
Capital raising

Pitch decks, term sheets & cap tables

Investor materials that connect the story to the numbers, plus support through the raise: investor targeting, term sheet review and dilution modeling.

  • Pitch deck and one-pager
  • Term sheet and cap table analysis
  • Targeted investor pipeline
Investing

Due diligence & investment memos

Structured screening and diligence across market, product, team, unit economics and capital efficiency, written up as IC-style memos with a clear call.

  • Weighted diligence scorecards
  • Investment memos for IC review
  • TAM / SAM / SOM market sizing
Operations

KPI dashboards & finance automation

KPI frameworks and live dashboards, plus automated reconciliations, accruals and reporting using Zoho, Power BI, Microsoft 365 and AI tools such as Claude.

  • KPI design and executive dashboards
  • Automated accruals, rebates and royalties
  • Working-capital and margin diagnostics
Approach

How an engagement runs

Diagnose

Review the books, current reporting and the decision in front of you. Interview the people who own the numbers.

Output: findings memo and scope

Build

Construct the model, budget or forecast from source data, with every assumption visible and every total checked.

Output: working model you own

Decide

Run scenarios, stress the key drivers and turn the results into a short recommendation for leadership or investors.

Output: decision deck or memo

Embed

Set up the monthly rhythm: dashboards, variance reviews and automation so the work keeps paying off after handover.

Output: reporting cadence and training
Work samples

Selected models and deliverables

Demonstration versions of the files I build. Company names, people and real figures have been removed and replaced with illustrative numbers. Open any sample to see how the workbook is laid out.

1,240 input1,240 formula

Full workbooks are available to walk through on a call. Client files are shared only in anonymized form.

Skills

Capabilities, with the proof behind them

Hover over or tap any skill to see where I've applied it. Full work history is in my resume and on LinkedIn.

Investment & venture

FP&A

Strategy & execution

Tools

The best way to predict the future is to create it.
Peter Drucker
About

Every set of numbers tells a story about where a business is heading. Finance at its best reads that story early, then rewrites it on purpose.

That conviction has carried across equity research, venture capital, strategy consulting and hands-on operating finance, in the U.S., India and EMEA. Each step added a new lens: how public markets value a business, how investors judge a young one, and how owners actually run one day to day.

  • Analytical depth. Models, market sizing and diligence built to stand up to investor scrutiny.
  • Commercial judgment. Reading markets, competitors and unit economics to find where the real opportunity sits.
  • Execution. Roadmaps, KPIs and automation that carry a plan from the strategy session into the monthly operating rhythm.

The result is finance that does more than explain the past. It builds the future a business intends to have.

Contact

Have a plan to build, a raise to prepare or numbers that don't add up?

Tell me what decision you're facing. Book a 30-minute intro call on Google Meet, or email me and I'll reply within two business days.

Book a meeting

Opens Google Calendar with an invite to me already added. Pick a time, add Google Meet and save.

Email meChoose Gmail, Outlook or your mail app
LinkedInlinkedin.com/in/ayushi-gupta2 ResumeView or download the PDF

United States · remote engagements worldwide

Ayushi Gupta · Resume

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Demo model

Illustrative figures. Blue = hard-coded input, black = formula.